Modern era Mini marks 25 years

MINI has celebrated 25 years of modern production under BMW Group ownership.

The silver anniversary marks a milestone that underscores its evolution from a British icon to a globally recognised premium small-car brand.

The first BMW-era Mini rolled off the production line at Plant Oxford in April 2001, signalling the rebirth of the marque for the modern era.

Since then, more than 4.67 million Minis have been built in the UK, with production centred around BMW Group’s Oxford and Swindon facilities, supported by engine manufacturing at Hams Hall.

Today, the Oxford plant produces about 800 vehicles per day, with a new Mini leaving the line every 78 seconds, highlighting the scale of the brand’s global demand.

The milestone reflects a broader transformation of the Mini brand, which traces its origins back to 1959 when the original Mini, designed by Sir Alec Issigonis, redefined small-car packaging with its front-wheel-drive layout and compact footprint.

That legacy has carried through to the modern era, with Mini continuing to emphasise design individuality, agile driving dynamics, and strong links to its motorsport heritage.

Mini head Jean-Philippe Parain said the anniversary highlights the brand’s enduring appeal.

“Our unmistakable British roots, unique design and go-kart feeling have made Mini a global icon,” he said.

The current Mini line-up is the most diverse in its history, spanning five core models with a mix of internal combustion and fully electric powertrains.

Electrification is playing an increasingly important role, with battery-electric vehicles accounting for more than one-third of global Mini sales in 2025 and exceeding 50 per cent in some markets.

Global deliveries reached 288,290 units last year, while the performance-focused John Cooper Works sub-brand recorded a record 25,630 sales.

Manufacturing remains a cornerstone of Mini’s identity, with more than 3000 employees across its UK plants contributing to production, reinforcing the brand’s strong ties to British industry.

Mini continues to evolve its range with new electric models and design-led special editions simultaneously balancing heritage with innovation as it transitions further into a fully electric future.